Judging by your question, it seems that your son is old enough to be able to understand a blatt Gemara and that his Hebrew and Aramaic are at that level, not to mention his ability to follow the arguments. If that is not the case, then it seems pretty clear why he is not interested. Reading something that is indecipherable and not particularly engaging, regardless of how we feel about it, is a frustrating proposition and there is little that can be accomplished by pushing.
So I will assume that he is old enough to be able to read and that he is a young adult.
You may not be surprised that an entire movement of Judaism was formed in response to this same issue: namely, Hassidism.
The Jews in the East of Europe prided themselves on their yeshivot and institutions of higher and sophisticated learning. They tended to look at Eastern Jews, the Jews beyond the Pale of Settlement, as country bumkins. They were, in the minds of the German, Western Lithuanian, Western Polish Jews, and so forth, ignorant and silly. In response to the yeshiva learning of the Jews of western Europe, the Jews of the East sought God in a non-traditional way - they sang and danced. Joy in Torah is found not just in the books of the Jews, but also in the heart of the Jews. Yeshiva learning was made secondary to a joyful Jewish life. In fact, each group saw themselves as the true expression of Judaism and the other group as heretics.
Your son is exploring his 'Hassidic' side, if you will. He is not engaged in the Gemara and no amount of pushing him will get him to be engaged. You are a good role model by learning. Learn with him, but also ask him to share what he is learning with you. It may not be Gemara but it will be a bridge of learning that the both of you can share. If he thinks that you believe that only Gemara is the Jewish way to learn, he knows he will disappoint. Therefore, reach out to him and learn with him. You will both benefit.
Answered by: Rabbi Cy Stanway