According to Menachem Lubinsky, founder and president of LUBICOM, one of the foremost companies tracking the marketing of kosher food in the world, the vast majority of consumers of kosher food are non-Jews. When questioned, non-Jewish consumers report that they believe kosher foods to be purer, healthier, safer, and more environmentally friendly. All of this is good news for the Jewish consumer. It is the purchase of kosher products by the non-Jewish public that keeps the costs down. That is to say, if the kosher food industry had to rely only on Jewish consumers, the range of products available would be smaller and the price of those products would be dramatically higher. So non-Jews have already concluded that there is an advantage to buying kosher food products despite the costs. It is hard to imagine the numbers growing to a percentage higher than it already is.
In Sue Fishkoff’s new book, Kosher Nation, she explores the reasons why 86.2 percent of the 11.2 million Americans who regularly buy kosher food are not kashrut-observant Jews. There is no problem with non-Jews choosing to buy kosher products, or even maintaining the laws of kashrut; in fact, it seems almost trendy! But, I think anyone choosing to participate in the system of kashrut, particularly as practiced in America, should consider their reasons why.